Google is testing new tools with NYT and FT to boost subscriptions for publishers; tools may include changes to "first click free", payment, targeting options (Mark Bergen/Bloomberg)

Google is testing new tools with NYT and FT to boost subscriptions for publishers; tools may include changes to "first click free", payment, targeting options (Mark Bergen/Bloomberg)

Mark Bergen / Bloomberg:
Google is testing new tools with NYT and FT to boost subscriptions for publishers; tools may include changes to “first click free”, payment, targeting options  —  Changes coming around search results and potentially payments  —  New York Times and Financial Times are first early testers

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