Liftoff report finds subscription based apps in the middle price range of $7 to $20 have the highest conversion rates (Lauren Goode/The Verge)

Liftoff report finds subscription based apps in the middle price range of $7 to $20 have the highest conversion rates (Lauren Goode/The Verge)

Lauren Goode / The Verge:
Liftoff report finds subscription based apps in the middle price range of $7 to $20 have the highest conversion rates  —  Blame the sunk cost fallacy  —  A new report from Liftoff, a Silicon Valley-based mobile app marketing and retargeting firm, says that subscription-based apps may do better …

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