Nielsen is launching a new division, Nielsen Esports, to quantify the rapidly growing industry for teams, sponsors, advertisers, and publishers (Eben Novy-Williams/Bloomberg)

Nielsen is launching a new division, Nielsen Esports, to quantify the rapidly growing industry for teams, sponsors, advertisers, and publishers (Eben Novy-Williams/Bloomberg)

Eben Novy-Williams / Bloomberg:
Nielsen is launching a new division, Nielsen Esports, to quantify the rapidly growing industry for teams, sponsors, advertisers, and publishers  —  Estimates of pro gaming industry, audience vary wildly  —  Nielsen will provide analysis across traditional, new channels

http://ift.tt/2wjAOMO